Markus works for the Airbus Corporate Innovation team. His mission is the establishment of a sustainable innovation culture and effective innovation environment that delivers value to the customers. He has over twenty years of experience in the aerospace industry working in different key positions along the complete product life-cycle. Markus holds a PhD in Cognitive Engineering and Man-Machine Systems. Main interest is in user-centered design and impact of digitalization in offering new ways of collaboration along the complete value chain of aviation.