Jerome Nadel is SVP and CMO at Rambus. He joined in 2012 to help transform the company’s business model to products and services with “design-led marketing”. Jerome is a pioneer in user experience and service design, which he applies to product and corporate marketing. He has had a variety of chief marketing officer and chief user experience officer roles at companies including Human Factors International, SLP InfoWare, Gemplus, and Sagem. He also advises start-ups on marketing, positioning, and product/service design.